What is GEO?
GEO, or generative engine optimization, is about making your content easy for AI assistants such as ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews to find, understand and quote. Good SEO is still the base: AI search tools use search indexes like Google and Bing to pick their sources.
What this report checks
- SEO score: the full set of technical and on-page checks from our SEO checker.
- GEO score: structured data, a clear business entity, question and answer content, headings, lists, short paragraphs, facts and numbers, sources, author and date signals.
- AI Search score: whether AI crawlers may visit your page in robots.txt, whether a firewall blocks them, whether the content is readable without JavaScript, snippet rules, indexability, sitemap and speed.
- AI visibility: when available, we ask AI platforms about your brand and topic and show whether they cite your website.
How to improve your AI visibility
- Allow AI search crawlers such as OAI-SearchBot, PerplexityBot and Claude-SearchBot.
- Answer real customer questions on your pages, in short and clear paragraphs.
- Add Organization or LocalBusiness and FAQ structured data.
- Show who wrote the content and when it was updated.
- Publish an llms.txt file that lists your most important pages.